cartoon logo of Rock and Lous Pizza Truck

Designing Vehicle Wraps

Trucks that grab attention.

Not long ago I had the great pleasure of working with one of my favorite clients. She was interested in starting a new food truck business and was looking for something fun that would attract lots of attention. The direction of the business was focused on her two dogs, Rock and Lou. I knew as soon as I saw pictures of them we were going to have a lot of fun with this project. I couldn’t wait to get started.

Designing a cartoon logo.

A good logo always starts with sketches. We went through quite a few rounds of sketches before we found the best solution but that’s all part of the design process. I had lots fun ideas and pitched quite a few different directions. Once we found one that worked we began refining it until we had just the right look. I do my work mainly on a computer and draw all my sketches using a Cintiq tablet. The Cintiq allows me to explore many different directions quickly and efficiently. Once the artwork is ready I share my sketches with my client using a shared Dropbox folder. Dropbox does a great job of allowing us to share all our…continued


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Posted in cartoon logos, cartoon mascots, Vehicle wraps and tagged , , .